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Privacy Policy

Western New York Dermatology takes your privacy seriously. We want you to know how we collect, use, share, and protect your information when you visit our website, use our related applications, or opt-in for messaging.

Please note that this Privacy Policy (“Privacy Policy”) does not apply to Protected Health Information (PHI), which is subject to privacy regulations published under the federal Health Insurance Portability and Accountability Act of 1996 (HIPAA). We separately address how your PHI is handled in our Notice of Privacy Practices, available at our office location or online.

The information contained in this document does not constitute medical or healthcare advice for any individual problem. It is not a substitute for medical or other professional advice and services from a qualified healthcare provider familiar with a patient’s unique facts. Individuals with health concerns should always consult a healthcare provider for any health problem or medical condition before starting any new treatment.

Collection of Personal Information You Submit

When you use this website, messaging service, or online scheduling, we may use the personal information you voluntarily provide us when you submit an inquiry or register for an event. By doing so, you are giving Western New York Dermatology your permission to use the information for the stated purpose. If you choose to provide us with personal information, including completing a web form or sending us an email or message. We will use that information to help us provide you with the information or service you have requested or respond to your message.

The information we may receive from you varies based on what you do when visiting this website or using messaging or online booking service.  This personal information may include your:

  • Name
  • Email address
  • Telephone number
  • Zip code
  • Any other details you voluntarily choose to submit

The amount of information you provide is completely voluntary; however, providing less information might limit a user’s ability to access all of the website, messaging, or online booking features.

Automatically Collected Information

In addition to the personal information you voluntarily submit to us, Western New York Dermatology and its vendors use analytics tools and other third-party technologies to collect certain information automatically when you use this website, messaging, or online booking services. We collect and analyze this information because it helps us to better serve you. This information may include:

  • The Internet domain from which you access the website
  • The Internet Protocol (IP) address (a unique number for each computer connected to the Internet) from which you access this website.
  • The type of browser (e.g., Firefox, Internet Explorer, Chrome) used to access this website.
  • The type of device (e.g., desktop, mobile, tablet) used to access this website.
  • The date and time you accessed this website.
  • The Universal Resource Locators (URLs), or addresses, of the pages you visit.
  • Your name, email, and phone number if provided

For example, we use a third-party analytics service provider that uses cookies to support the operation and performance of this website and to analyze visitor interactions on this website. A cookie is a small file that a website transfers to your computer to allow it to remember specific information about your session while you are connected. The information generated by the cookie about your use of this website will be transmitted to and stored by this service provider and is not personally identifiable.

Most web browsers are initially set up to accept cookies. If you do not wish to have cookies stored on your device, you can turn cookies off. The federal government shares online instructions on opting out of various types of cookies in popular desktop and mobile browsers, as well as Google Analytics and Google Demographic and Interest reports at https://www.usa.gov/optout-instructions. Please note that certain features of this website might not function if you delete or disable cookies.

Use of Personal Information

Western New York Dermatology uses information obtained via this website to educate and inform users about Western New York Dermatology and the communities we serve and for other compatible purposes, such as responding to your inquiries, facilitating and improving your online experience, and maintaining the security and integrity of our website, messaging, and online booking services.

For example, if you provide your email address so you can receive emails about a particular activity or topic, we may send you information about other activities or topics we believe are compatible with your request. If you wish to stop receiving such promotional communications from us, you may use the “unsubscribe” link included in our emails to opt-out. Please note that we may still send you transactional and administrative emails even if you opt out of promotional communications.

Other examples of how we may use information obtained include to:

  • Provide you with information, items, or services, or to process transactions that you requested or agreed to receive.
  • Communicate with you, including responding to inquiries that you submitted, and/or emailing, calling, or texting you in accordance with your preferences and subject to your consent, as required by law.
  • Process your registration for events, newsletters, and on pages that require registration, including as necessary for authentication and verification purposes.
  • Manage and administer this website, including maintaining user accounts.
  • Create new service offerings, personalize and optimize your experience on this website, or to suggest specific content that may be most relevant to you.
  • Prevent unauthorized, improper, fraudulent, or illegal activities on this website.

As a general policy, we use personal information and user data for internal purposes only. We do not sell or rent information about you. We will not disclose personal information, information regarding text messaging opt-in or message data to third parties, except as stated in this Privacy Policy and our Notice of Privacy Practices per HIPAA.

Disclosure of User Information

We may disclose user information obtained through this website to our subsidiaries, affiliates, and vendors subject to applicable law and in accordance with contractual restrictions.

In addition, we may disclose user information for the purposes described below:

  • Legal compliance, including to law enforcement, government authorities, regulatory bodies, or other parties as we deem necessary or appropriate to comply with laws, regulations, court orders, or other legal obligations, or to assist in investigations to prevent fraud or other harms, and to enforce our agreements and policies.
  • Corporate transactions, including to third parties in connection with a business transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, change of control, or other disposition of all or any portion of our business assets (including negotiations of the transaction).
  • Security and safety, including to a third party to prevent harm, fraud, or any other illegal activities; to respond to an emergency which we believe in good faith requires us to disclose data to assist in preventing a death or serious bodily injury; or to protect the security and integrity of this website, or our services and products.

Information Security

Western New York Dermatology has implemented reasonable and appropriate security measures to help safeguard your personal information against unauthorized or illegal access, destruction, use, loss, modification, or disclosure.

Although we follow reasonable procedures to safeguard information, transmission via the Internet is not entirely secure, and it is impossible for Western New York Dermatology to completely guarantee that user data will be immune from malicious attack or compromise. Users of this website, messaging, and online booking services should understand that their transmission of personal or user data is always at their own risk.

Storage and Maintenance of User Data in the United States

Western New York Dermatology collects and stores all user data domestically; therefore, your information will be subject to the laws of the United States, regardless of the country from which your data originates.

Links to Other Websites

This website may include links to other websites whose privacy practices may differ from those of Western New York Dermatology. If you submit personal information to any of those websites, your information is subject to their privacy statements. Our Privacy Policy does not apply to information you may submit to those websites. We encourage you to carefully read the privacy statements or policies of any website you visit.

Contact Us

If you have any questions, queries, or concerns about this Privacy Policy or our personal information practices, please contact us directly via email or phone. Given the potential security risks associated with email, please use caution when sending any personal information via email.

 

Other Privacy Information

Who we are

Our website address is: https://www.wnyderm.com.

What personal data we collect and why we collect it

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.